The New Luxury of Travel: This is the Premium Tourism We Offer at GreatCircle
Travel Blog - June 2025 - Andrea Castell
In a world where travel is no longer just about moving, but about transformation, luxury has also changed its form. We no longer talk about glitter and excess, but about something much more valuable: the emotion of feeling unique, cared for, and deeply connected to the place and to oneself.
At GreatCircle, we redefine the concept of premium tourism in Argentina from a sensitive, warm, and contemporary perspective.
Our proposal is based on three pillars:
Exclusive. Authentic. Memorable.
A luxury that doesn’t need to be shown
The new luxury is silent. It reveals itself in the details that matter, in the anticipation of every need, in the genuine warmth of those who welcome you as if you were the only guest in the world.
At GreatCircle, we believe that what truly matters is what you feel: a tour behind closed doors, an intimate conversation with a local artist, a wine served at just the right moment, a look that conveys hospitality without words.
Trust, care, and comfort
Luxury also means feeling safe and supported every step of the way. From a warm and friendly welcome at the airport to a driver waiting with your name and a smile, every service we offer is designed to inspire confidence and provide a smooth, stress-free travel experience.
We take care of every detail so travelers can focus on enjoying themselves. And if anything unexpected happens, we’re there: attentive, calm, and prepared.
Designed from human connection
We know that everyone travels with their own dreams. That’s why our experiences are tailor-made, with a deep understanding of each traveler, their time, interests, and lifestyle.
We work with hosts, chefs, guides, sommeliers, therapists, and artists who share our values: excellence, discretion, and a commitment to true service.
From a private dinner at a hidden winery in Mendoza, to a spa with wellness rituals inspired by local nature, or an intimate tango experience in an old Buenos Aires home, each trip is unique and deeply personal.
Upgrades that delight
Because we know our travelers, we know how to surprise them. From a hotel upgrade to a special room detail, an unexpected toast, or a surprise experience: upgrades aren’t asked for, they’re offered, as a gesture of gratitude and care.
We want every trip to be more than you expected. We want you to enjoy it with all your senses. We want you to feel content, valued, and free.
Emotional luxury
The premium tourism we offer doesn’t aim to impress; it aims to excite.
We want our travelers to take away more than just photos: they want to take away a vivid memory, a real connection with Argentina and its people, a feeling of well-being that lasts long after they return home.
Because traveling with GreatCircle is much more than just traveling.
It’s experiencing moments that transform.
“GreatCircle
Exclusive. Authentic. Memorable…”
✍ About the Author
Andrea Castell
Director and Founder of GreatCircle
Passionate about authentic travel and human connections, Andrea Castell created GreatCircle as a way to transform premium tourism into a more intimate, emotional, and meaningful experience.
With over 30 years of experience in the fields of humanities, art, hospitality, and cultural management, Andrea combines aesthetic sensitivity, strategic vision, and a deep commitment to service. Today, she personally leads each GreatCircle project, designing unique experiences in Argentina for those seeking to travel with soul and style.